Affiliate tracking software (aka affiliate marketing software or referral software) is used by online businesses to enable the promotion and selling of their products or services by independent affiliates. By choosing your own affiliate software, you take control and ownership of your program, rather than using a 3rd party affiliate network.
With affiliate program software, affiliate marketers get unique referral URLs (affiliate links) to use to link to products and earn a commission, usually on a cost per acquisition (CPA) basis. The best affiliate tracking platform depends on what type of online business you are, whether you are a software company (SaaS), ecommerce store such as DJI Go Affiliates or selling digital products or services on top of wordpress. We review the top affiliate management software on the market and recommend which software is best for each type of business and their marketing campaigns.
Partnerstack (formerly Growsumo)
PartnerStack (formerly known as GrowSumo) is used by major software companies to grow their brand, such as Freshdesk, Unbounce and Proof, and offers a frictionless way for SaaS companies to set up and promote their affiliate program. It also makes it easy for existing affiliates, already using Partnerstack to promote other products, to discover and promote them as well through their best in class marketplace – with just one click, top affiliates can start promoting other companies within one account. It’s not only great for SaaS companies however, Shopify businesses can easily add their stores through an app on the shopify store.
Refersion is affiliate software for ecommerce stores and enables companies to build an army of supporters, even turning turn customers into an affiliate network. Refersion integrates with all the biggest ecommerce platforms such as Shopify, Woocommerce and Magento.
iDev Affiliate (company iDevDirect) enables websites on wordpress to self-host their own affiliate program on their own site using a sub-folder, as well as the traditional hosted SaaS monthly pricing model.
Affiliate Software FAQ
What does affiliate marketing software do?Affiliate software is designed to track and reward the affiliate marketing activities by a company’s affiliates, using unique URLs that track the number of clicks and sales that each affiliate generates and pay out referral commissions.
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