Landing page software is used to build a page such as this – I’m targeting the keyword “best landing page builder” and aiming to get the maximum number of people landing on this page from Google organic search. Seeing as you are here it’s likely worked!
The aim for this page is to help you make the best informed choice of landing page software for your business. This page was built in Elementor Pro and is using a full-width template (the same one used in my best affiliate software one) with a number of elements to structure the page in the optimal sense for conversion, i.e. having the visitor click through and land on the software product. For this I get an affiliate commission by the way! Other notable software not mentioned is Unbounce, Wishpond and Get Response.
There are so many excellent options that it can be challenging to figure out which is the best landing page builder. In this section, we’ll go over the key features, price points, and benefits of some of the industry’s leading options. Marketers and team members can use this information to make an informed decision about which one is best suited for their business teams.
The best landing page builders that we’ll review include:
When you’re looking for the top landing page builders, you may notice a lot of variations in templates. While there are many options available, there are two defining types of landing pages, each targeted at specific goals.
Lead generation pages are designed to collect data like names and email addresses of visitors. The call to action is typically a form.
These are popular among B2B marketers and companies who want to build a list of prospective clients. E-commerce brands also use lead gen pages for list-building, free shipping, and exclusive deals.
Click-through landing pages are used by e-commerce and SaaS marketers. These types of pages are meant to send the visitor straight through a checkout process.
In my experience the easiest landing page builder in 2020 is still Leadpages – it’s one of the originals and has not lost focus on its core feature.
Leadpages is one of the most popular options for small and medium-sized businesses.
The company offers three core products: Lead pages, Pop-Ups, and Alert Bars.
As you may have guessed, in this review, we’re mostly concerned about the Lead Page tool. With this landing page builder, you can create seamlessly in the drag-and-drop editor. When you get started with this builder, you’ll be prompted to choose one of three landing page goals: Generate Leads, Make Sales, or Something Else.
The third option is what you choose if you want to build brand awareness through a thank you page, event registration, or mini-site.
If you prefer total creative freedom, you can begin with a blank slate and design pages from scratch.
If you prefer a starting point, you have plenty of options. The template library on Leadpages is sorted by conversion rate, so if you’re in a rush, just choose a layout from the first page.
You can also filter the selection of over 200 templates by categories, including Lead Capture, Checkout, Newsletter / Sign-up, Contest / Giveaways, Product Launch Pages, or Webinar / Virtual Event.
The templates are all sleek and modern. You can add from a large selection of page elements such as countdown timers, custom HTML, or Calendar embed.
One of the best features of this builder software is the LeadMeter. This tool checks through your landing page and ranks it by reviewing Layout, Call-to-Action, Readability, and the Opt-In form of your page. This tool is a total gem, especially if you need to produce quality landing pages fast.
In the Page Settings section of the editor, you can find helpful SEO, Social Media, and Conversion Analytics tools. Every function is laid out clearly, and the user experience is seamless.
Leadpages allows you to build beautiful landing pages that convert. Outside of the editor itself, you create lead magnets, manage domains, set brand colors, and take advantage of various conversion tools.
For a reasonable price point, you can enjoy a range of capabilities, conduct tests, boost your ad campaign with pop-up forms, and so much more.
Leadpages integrates with the top email service providers, including AWeber, ConvertKit, and MailChimp.
This builder is a great option for starters with little tech skills and designers alike.
One of the most accessible tools for creating customized landing pages is HubSpot. This builder is slick, powerful, and easy-to-use.
HubSpot is feature-rich and offers an all-in-one marketing suite. You can find all of the functionalities that you need to launch a successful campaign. Along with the landing page builder, HubSpot offers a host of other products such as forms, email marketing, blogging, and other CRM tools.
The platform features dozens of attractive, mobile-friendly landing page templates to choose from. To make things more manageable, you can set personalized content and CTAs.
The best thing about HubSpot is that it helps you manage your sales funnel. Organize the sales process through the deal pipeline with simple automation, custom options, and quotes.
With HubSpot, you can connect with prospects through calls, live chat, and meeting scheduling. Set goals and keep improving through the convenient reporting dashboard.
With the Professional Plan, you can have access to those site features as well as tools to help you manage your goring team. This plan also includes features that allow marketers to personalize outreach at scale through email sequences, 1:1 video creation, and setting smart send times.
Members of the Professional Plus Plan can supercharge their campaign pipeline through recurring revenue tracking, custom reporting, and webhooks.
HubSpot is the best landing page builder for startups looking for a tool for all of their marketing needs.
Instapage is an Advertising Conversion Cloud, but what does that mean?
This tool is more than just a landing page builder; it features personalization, AdMap, experimentation, collaboration, and Instablocks. While this is the most expensive option, it’s also one of the best landing page builders.
With Instapage, you can create, manage, and update hundreds of landing page experiences in minutes. The builder is known for having some of the best layouts in the industry.
The pages you can create on Instapage are modern and optimized for conversion without being overly intrusive.
The visual editor is incredibly easy to use, and there are seemingly endless customization possibilities.
On top of the drag and drop editor, you also get helpful software tools crucial for analyzing landing page functionality.
One of the best things about Instapage is that you can focus on real-time visual collaboration. This means you can work on a project with team members to ensure that you’re designing with impact.
In addition to tons of features, Instapage offers users a two-week trial account. During this time, you can design free landing pages and identify issues and opportunities.
If you trust that this service will bring you more subscribers and valuable insights, you can sign up for the popular business plan. If you have a larger company and you’re seeking customized solutions, contact Instapage’s support, and get the enterprise plan.
Unbounce stands out from the crowd because it’s a purely conversion-driven platform. The service has a reputation for being one of the best landing page tools. It’s full of ways to help you convert visitors into leads and paying customers.
Even for non-programmers, this landing page software is straightforward to use. If you don’t want to use one of the expert-designed templates, you can start with a blank page tool. This option offers more design freedom.
The other option is to start with the Builder Basics Template. If you’re a beginner, you’re in luck. You’re given support step by step for all of the relevant sections through the interactive guide.
Unbounce’s Dynamic Text Replacement is a tool like no other. You simply text the content you want to use it for and click on the button that says ‘Dynamic Text.’ This, combined with Google Ads keyword insertion, will ensure that internet users looking for something related to your campaign will be directed to your page.
Unbounce is a preference for many marketers in the industry, but it’s important to note that it comes with its own set of challenges.
There is a vast selection of templates, but some of them are busier than the preferred minimal variations. It takes some time to replace all of the stock photos or delete unnecessary components.
While the builder itself comes with a range of great offerings, the interface is unfortunately quite cluttered. If you’re working on a smaller screen, it can get frustrating to find all of the functions and icons.
The good news is that people and agencies can test this landing page software without cost. The 14-day free trial is a reasonable amount of time to test out template options, terms, and features like external conversion tracking.
You can use this time to determine whether you feel Unbounce is better than the competitors and if it will bring your project’s success.
With an account on Unbounce, you’ll have access to unlimited A/B testing. It also comes with built-in tools for capturing more leads, including pop-ups, sticky bars, and AI optimization.
You can also integrate this landing page creator with a range of popular third-party marketing platforms.
Most marketing teams are familiar with the industry’s leading email marketing tool, but they have yet to explore the MailChimp landing page builder.
If you’re used to using this email service provider, the builder may offer everything you need. That said, it’s essential to look at the features to find if this is the best option.
Teams that already use MailChimp for email automation will find that this tool can be their best friend. All of the work involved with launching a successful marketing campaign is streamlined with this builder.
This software allows users to create as many free landing pages as they want. You have access to an array of tools regardless of the pricing plan they choose.
The new template library is splendid. There are two types of templates available: one for promoting products, and the other for building email lists.
While the builder is easy to use, it’s not flawless. Out of all of the landing page creation tools out there, MailChimp is slower to load.
This builder is also missing critical features like universal content blocks, quizzes, A/B testing, and testimonials.
If you’re looking for a simple, secure, and streamlined landing page tool, the new MailChimp feature could do the trick.
Wishpond is another comprehensive suite for online marketing. You can use this tool to publish eye-catching landing pages and convert them to leads.
This builder has gained significant popularity in recent years due to a host of amazing and useful features.
Wishpond is a tool focused on the needs of small businesses. The marketing automation platform makes it easy and affordable to nurture visitors, leads, and sales.
Wishpond allows you to create a landing page that’s SEO-friendly through a simple user interface.
One advantage is that the tool integrates with software such as MailChimp, Get Response, AWeber, Base CRM, Salesforce, Highrise, and Salesforce IQ.
The main feature is the lead management tool, which offers marketers a range of ways to attract clicks, leads, and customers.
Online marketers can use Wishpond to increase their conversion rates and track activity.
If you need help getting started with this landing page builder, you can participate in a training webinar or live training. You can also reach customer support 24/7 through the live chat.
If you’re looking for a useful WordPress Plugin for creating custom landing pages, make sure you check out Beaver Builder.
This plugin is an alternative to the popular Elementor, but it’s much better for beginners working on front end development.
This tool had an intuitive drag-and-drop UI that makes designing pages a breeze. There’s no coding experience necessary.
WordPress is undoubtedly the top-of-the food chain when it comes to website builders. It powers 26% of the internet.
Beaver Builder works seamlessly with other WordPress Themes and is very stable.
Another bonus of Beaver Builder is that you only have to pay a one-time annual fee. Once you make this initial investment, you can use the plugin for unlimited sites.
SendinBlue is a newcomer to the world of landing page builders, but it’s managed to earn quite a bit of accolade. The pricing is extremely reasonable.
When you sign up for an account with SendinBlue, you’re not only given access to the builder, but also a host of other helpful marketing functions. These include email marketing, live chat, A/B testing, and marketing automation.
The selection of templates is impressive, and all of them are a bit modern and aesthetically pleasing. You can create clean pages without any knowledge of code.
One of the best features of SendinBlue is that you can use the CRM tools to keep all data in one place and build stronger relationships. The live chat feature also allows you to assist anyone who has questions.
You can also use SendinBlue messages to organize workflow. Assign different conversation inboxes to various chat agents to ensure that no inquiry goes without a reply.
The most popular option for marketing pros is the Premium (Silver) plan. Without this membership, you can’t access the landing page builder. A free trial will give you a glimpse into the other tools, but not the one we’re concerned about in this review.
The fact that there is no way to test the landing page builder, it doesn’t change our positive opinion of SendinBlue. In our view, it’s worth the investment. At just $66 a month, it’s budget-friendly, and you get multi-user access to the builder, unlimited automation workflows, send-time optimization, and Facebook Ads integration.
SendinBlue is a smooth and affordable landing page software. It’s an excellent option for any experts who need access to a full advertising and marketing suit. It offers a dose of variety and ease to any workflow.
The tool is designed to offer marketers a savings opportunity from the get-go. It provides an impressive amount of features but is still a budget option. The Agency plan may be necessary for teams with a more complex landing page builder requirement, but the price is right.
The selection of templates is plentiful, and the interface is intuitive. Unfortunately, the builder can run slowly, depending on your bandwidth.
You can sign up for a free trial with Landingi without entering any credit card information. There is a verification process, where you’ll be sent a text with a code to confirm your identity.
If you’re looking for a no-cost option for building landing pages, MailChimp is the best option. Even with a free account, you’ll have access to the full-featured builder. For what it has to offer without a price, MailChimp surpasses the competition.
With MailChimp you will have access to a custom domain name without having to pay anything for five years. You can bring your free website and unlimited landing pages under one domain, so your brand stays in harmony.
Building aesthetically pleasing landing pages takes just a few minutes with this service, and all of your marketing needs are streamlined within the platform.
You can test out your products and ideas before launching anything, so you can be sure that it will raise excitement and engagement among future patrons.
A good landing page builder software allows you to create pages and boost conversion rates quickly. While you could use an in-house developer for this, working from a template that has already been tested streamlines this whole process.
Many of these builders are straightforward to use and come with a minimal learning curve. These services feature an array of elements that you can add through a drag-and-drop interface.
Ideally, a landing page builder provides you creative flexibility. It’s essential that when marketers build landing pages, they keep design elements crucial to their brand. With this in mind, some builders allow you to add custom CSS and save your brand’s color schemes and fonts.
All of the tools we’ll review in this article can be used to create high-converting landing pages. All of the tools on this list have been tested and compared based on the following criteria:
When you’re browsing through reviews on various landing page builder options, you want to make sure that they have these essential features. The best websites will offer all of this good stuff as a package.
Some companies may prefer to launch custom HTML-built pages for campaigns or use their standard website builder. That said, there are many advantages to using a dedicated landing page builder.
Using a landing page software is a way to streamline the process even further. These programs emphasize conversion and include niche features like leads tracking and unique templates.
Before we get started with the list of best landing page builders, let’s cover a few reasons why these tools are the right choice for entrepreneurs, marketing teams, and business owners.
Landing page builders are designed with conversion rate optimization in mind. The templates that you can work off of are incredibly minimal and free of distractions. The best landing pages don’t involve links to other pages, navigation bars, social widgets, or a footer.
When you’re choosing a template, you want to make sure that it’s going to generate leads—the best landing page software ensures this. They help you find the best option by filtering page templates by proven conversion rates.
Landing page builders offer a simple marketing solution that is especially valuable for non-developers. You don’t need to have knowledge of coding to build something that’s captivating.
Many of the top landing page tools feature straightforward and intuitive drag-and-drop editors. If you’re not sure how to start, these programs offer personalized recommendations and chat support.
Landing page builders can often cover the full marketing stack. These programs have tools like dynamic text replacement for optimized content for email marketing.
By integrating with other sites and software, you can use these programs to set marketing automation and create a smooth workflow.
In the best cases, you can use a landing page builder to implement a strategy and seamlessly tackle all the tasks at hand.
Many of the tools mentioned in the article offer users a free trial period where you can build powerful landing pages without spending any money.
This test period is an excellent way to get an idea of various market players. You can test out a few of the best landing page builders and make comparisons.
Once you’ve tested out competing sites, team members can decide which is the ideal option for achieving business goals. Another way you can build a landing page for free is to create a new page on the website builder that you’re already using.
Many of the most popular website builder sites like WIX and Squarespace feature landing page templates.
An important thing to remember, if you take the website builder route, is to make sure that the page is free of any potential distractions.
There are entirely free landing page software options out there, but most come with a fraction of the power in comparison to the paid competition.
As with all things, you get what you pay for. The major downside of any free landing page tool is that it doesn’t come with all of the bells and whistles as it’s paid counterpart.
The no-cost website builders, for example, may offer you a limited version of their software. In most cases, you won’t be able to use a custom domain for your site. Instead, you have to register the page as a subdomain of the platform you’re using.
If you want to create a free landing page, it’s best to do so during the trial period. Use the functions of a top landing page builder and see if it will boost website visitors and leads.
Landing pages should be attractive, enticing, and featuring intelligently designed requests for engagement. If built well, these pages can be hugely beneficial for your business.
No matter what landing page tool you choose, it won’t convert unless it has the right content.
Fostering conversion requires attention to detail, creativity, and a comprehensive understanding of your target audience.
Visuals and witty ad copy are central to attracting visitors to your site, but it won’t lead you anywhere unless you make a formal request for engagement. This request is known as a ‘call-to-action’ or a CTA.
The CTA on your landing page is the core of your marketing goal. The best practice is to keep it simple, understandable, and identifiable.
CTAs often manifest as a brightly colored large format button. On this button, there is text with a message like “sign-up” or “register now.” There should be no question about how the visitor can proceed.
The exact CTA on your landing page will depend on your audience. In some cases, you may have multiple CTAs. If this is the case, try to emphasize the primary one visually.
You want to encourage visitors who come to your landing page to do something, whether that’s entering their email address, buying a product, signing up for an account.
This can be tricky, especially since some people may visit your page without any intent to take any action. You want to captivate those reading the landing pages, and inspire them to make a move.
Engaging these users usually involves providing something in return for their effort. This offer can take the form of coupons, webinars, eBooks, or a free trial of a particular software.
Consider placing a time limit on the offer if you want to see a quick conversion on a promotion or sale. The landing pages with a countdown timer are effective. Knowing that they might miss the boat if they wait is a reason for people to take quick action.
Your CTA, copy, and graphics of your landing page should always reflect your brand. Ultimately, this all has to be designed with your audience in mind.
If you notice that your forms aren’t being filled out, then change your tone in the copy and see if conversion rates improve. Hitting the right balance is an art form. You want just the right amount of customer sentiment while using effective web practices.
Whether you’re creating product advertisements, an event promotion, or a subscription service, you should aim to engage readers. Your web presence should be trustworthy and relatable.
While search engine optimization is essential, you want to make sure your words are written for humans. If you conduct keyword research, make sure only to use the keywords when they’re relevant.
It’s impossible to capture a user’s contact entries without a form. As a general rule of thumb, it’s best to only ask for an email address.
There are a number of strategies used to optimize form fields. You could choose to make use of a multi-form, which involves various steps.
First, you establish a sense of trust and value. Once they know that you’re reputable, eventually, users are encouraged to give their emails.
A/B testing allows you to try out different landing page elements and identify which ones achieve the best results. To conduct these tests, play around with imagery, the headline, and the CTA copy.
If you’re offering promotions, saving, or consulting services of some kind, make different versions and get feedback from your team.