I've worked on content sites with over 1MM visitors from search per month and am expert in site structure
We’ve had our website top in a very competitive search term, and is now consistently in the top 3, which is a long way from where we started. All of the recommendations of changes to our websites have had a positive effect. I'd highly recommend Richard's consulting.
Founder, Ticket To Ride Group.
Richard really gets how to best structure a content site, how to optimize crawl budget and what should and should not be in the Google Index. He is my go to content SEO guy for my content web clients.
A content audit for SEO (also known as "Content Pruning") crawls at all the indexable pages on your site and discovers pages that are competing with each other for keywords and recommends which pages to combine, redirect or noindex / delete. It also discovers pages that should not be in the google index such as tags, archives or simply thin content that has no traffic or links.
A content audit will improve the overall trust and qualify of a domain in the eyes of Google in a post-Panda world. It will optimize crawl budget so that the most important pages of your site get updated more often in the Google index. And it will improve the flow of link equity throughout the site. A content audit is the first thing a new content site owner should perform, before thinking about creating new content or building new links. You also get an awesome crawl map shown below to visualise your current site structure and see how much of a mess it may be.
The best example is how Quickbooks nearly doubled its traffic by deleting half its content in this content pruning case study. Index bloat is a real issue especially when caused by bugs in SEO plugins such as Yoast. Two other examples are shown below.
I leverage my SEO software subscriptions such as Ahrefs to add traffic and link metrics to your indexable pages in order to best advise on which ones to keep, improve or remove. I personally perform your content audit for a one off price of $999. I can also implement the actions from the audit for a one off fee or am open to consulting for equity.
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