40+ Great Examples Of Productized Services in 2017

This post is part 1 of The Ultimate Productized Services Resource

In October last year I made the decision to focus any new internet marketing client work solely on the ski niche, an industry that I had no connections in but a lot of customer insight and passion having done a season myself. I went to the biggest UK ski trade show and picked up my first ski clients by selling SEO (it was a b2c show but I managed to b2b them!). After a few months I had got myself back into the situation where I had no more personal capacity to take on additional clients and no time to do any content marketing or outbound sales to pick up any more. I had hit an income and stress ceiling which I didn’t know how to get out of.

That was until I first heard about the concept of productizing services and I created my first product page with pricing table on snowbistro.com (now at products.snowbistro.com/range) My understanding of how to add value and how to scale businesses completely changed.

So what are productised services?

A productized services business is one that sells and packages up a service as if it were a product, with a standardized list of features, a fixed price and delivered by a set date.

productized service

So why would you want to start a productized service?

Freelancing is not scalable as you have a fixed number of hours you are trading for income. The agency model scales but as a business model it kinda sucks as you end up competing with others through writing proposals where the majority lose and every new client has different expectations to manage. Competition with agencies is not inherently a bad thing, but when the market is saturated with generic design and marketing agencies (as is the case in my home city of Norwich, UK) chasing after the same pitches then it’s often a race to the bottom. As Peter Thiel stated on the Tim Ferriss podcast, competition is actually the opposite of being capitalistic; Google makes so much money because it dominates the search and online advertising market. Find your niche and dominate it.

This is the approach I’ve taken with the UK ski industry. Through content marketing for a productized service business snowbistro.com, I became an authority in the ski trade and the obvious choice to go to for inbound marketing as was the only one with visible products; everyone else just stated on a services page that they can do SEO, content, social, blog etc but didn’t give any prices. Productization enables you to make the implicit explicit you can dominate the competition (especially in opaque industries such as SEO agencies).

What are the benefits of productized services?

  • No more clients from hell – as your product offering is fixed, so are expectations on both sides.
  • No more writing client proposals – you set out your offering with a buy button to purchase
  • You can launch in a day – just put together a sales page and mail your list
  • Easier to sell – by offering a set solution with specific deliverables there’s far less friction to win customers
  • You get paid up front – this is what customers do – and you price on value (solving their problem) not cost.
  • Make more money – your income is not linked to how many pitches you win or the number of hours you or your team have in a day
  • Automate service delivery – products allow you to create standard operating procedures (SOPs) that can be delivered by others and improved upon with every new customer
  • Automate your marketing – standardizing services into products enables you to conduct automated outbound sales emails to prospects.
  • You’re building an income generating asset that you could sell –  as delivery and customer acquisition can be systematized and automated the business doesn’t need you as owner to succeed.

Through productization the “client is always right relationship” becomes a true partnership where value is delivered to your customers. Plus a fixed price means no more clients trying to haggle or negotiate you down and no more chasing for payment.

40+ Productized Service Examples

The following businesses are a combination of process driven productized services delivered by teams as well productized consulting with an individual expert.

  1. Design Pickle – unlimited graphic design by your personal graphic designer
  2. Superfast Business – productized coaching, website and traffic services
  3. WP Curve – ‘service as a service’ wordpress support [update: not sure if signing up new clients after being acquired by Godaddy)
  4. Rocking Book Covers – book covers for authors
  5. Cafe Create – transparent and fixed priced creative design packages
  6. Draft Revise & Draft Coaching – monthly UX optimisation and coaching services
  7. CopyHackers – one-off CRO copywriting website review
  8. Business & Bootstrapping – lead generation about pages
  9. My Content Sherpa – monthly content marketing to grow your list
  10. Audience Ops – content marketing for SaaS companies that includes marketing funnels and content promotion
  11. Testing.Agency – design and development for your a/b-tests
  12. Correlation – Monthly Creative Direction for Software Companies
  13. Black Light – monthly conversion rate optimisation
  14. Abroaders – travel hacking agency
  15. Brass Tacks – analytics reporting
  16. Bench – monthly bookeeping products
  17. Growthgeeks – platform where experts and freelancers can package up their services
  18. Kudu – fixed price adwords products
  19. Restaurant Engine – web design & hosting as a service
  20. Website Rescues – CRO website redesign
  21. Kai Davis – SEO productized consulting
  22. Help Flow – done for you live chat as a service
  23. Chalet Engine – web design & hosting for ski niche
  24. Snowbistro – traffic and conversion products for ski niche
  25. Undullify – unlimited monthly graphic design jobs
  26. 3 Wise Bears – accountancy as a service
  27. Wealth Enhancers – business & financial advice
  28. Dr Alexis Shields – online medical consultations
  29. GDPCIC – perfect bound book printing as a service
  30. Tourism Tiger – websites for tour operators
  31. Podcast Motor – podcast hosting and editing as a service
  32. Cashflow Podcasting – podcast editing as a service
  33. Landingpageinanday.com – a productized offering of Jarrod’s Cascade landing page framework
  34. WP Theory – Your website launched in a day
  35. Zenkeep – bookeeping as a service startup
  36. Brand New Copy – content marketing & promotion as a service
  37. Koko Content – content marketing & promotion as a service
  38. Book In A Box – $25k package takes you from idea all the way to professionally published book
  39. Protect Your Passion – helping entrepreneurs build & legally protect their online businesses
  40. Cloudoptimus – Ultra SecureStupid Fast WordPress Hosting for Professional Bloggers
  41. Speedkills.io – new ‘managed hosting as a service’ by Vic Dorfman (this site is hosted with them)
  42. Memberfix – Unlimited membership site & WordPress support from $297
  43. Whole – ecommerce marketing services for shopify
  44. PPC Landing Pages – PPC conversion focussed landing pages done for you
  45. WP Quickie – small one time WP tasks as a productized service
  46. LightSpeedWP – WordPress speed optimization productized service

How To Productize

Start by picking the one service that is a combination of most in demand by clients (their biggest problem), most profitable for you and the easiest to deliver. This will have the best chance of that over-used phrase product/market fit and you will likely need to iterate your products & packages several times with each potential customer interaction. I’ve even changed the sales page and items in the pricing table whilst on the phone to a prospective client, upping or reducing the price based on how the conversation was going!

I started by offering ski companies ski content marketing products as I thought this would be the easiest to deliver as I would just have to take the money and then commission out the work to writers and worst case I could write the content myself. However it was ski SEO products which I had the most traction with splitting up on-site and off-site work into three different products, two being one-off payments and the other a rolling monthly setup. (December 2016, I now have a consolidated product range but am turning snowbistro into an authority site rather than productized services going forward).

productized seo services

Back then there were simply buy now buttons in the pricing table which connected to paypal.

Update – Productizing in 2017

A lot has changed in the two years since I first published this post. Since then I double downed on my main business funnelengine.com which is based on clickfunnels where I created entire funnels from optin through to payment and upsells using stripe.

done for you productized services packages

This has been my most successful business yet having sold over $50k of funnels and now it’s generating $2k/m in affiliate income (read how I’m now focussing on an affiliate challenge in this post) I’ve subsequently decided to close down the done for you packages.

Marketing Channels For Your Productized Business

I’ve generated this revenue almost exclusively through content (inbound marketing) and content promotion however if your one off packages are priced high enough or have a monthly package to get at least $2k in lifetime customer value you can also do outbound. You can find prospects on LinkedIn or Twitter, putting their names and emails into a mass personalised email software such as Quickmail and then when you get a reply put these leads into your CRM and begin your sales process.

If you want help in productizing your services I recommend the excellent productize course by Brian Casel

Check Out The Productized Course

This post is chapter 1 of The Ultimate Productized Services Resource – go to chapter 2

Summary
Productizing Services in 2017 To Flip The Script
Article Name
Productizing Services in 2017 To Flip The Script
Description
Learn how productized services can help you flip the script from clients to customers & move from consultancy proposals to a standardised priced offering...
Author
Publisher Name
richardpatey.com
Publisher Logo

About the Author

Bootstrapping Brit & Internet Marketer

  • Great write-up and am an unabashed productized services fan! 😉

    • richardpatey

      Many thanks Damian, your podcast with Dan @TMBA has enabled me to finally think and act like a business owner. Productizing certainly makes it easier to market, sell and scale 🙂

  • Nice little explainer about the merrits of a productized service and great that you link to BoomBait!

    • richardpatey

      Many thanks Martijn, big fan of how you package up your products.

  • richardpatey
  • Great post, Richard – thanks for the shout-out to http://Kudu.io 🙂

    • No probs Luke, big fan of what you’re up to, just dropped you an email 🙂

  • Interesting write-up of productized services (obviously I’m a fan!), and cheers for the shout out to http://undullify.com as well 🙂

    • Many thanks Sukey, really like your plans / pricing page, be interested in hearing which is the most popular / works best for you.

  • Hey Richard,

    Thanks for the shout to to Abroaders.com/premium Just checked analytics and saw a handful of people came over the check out Abroaders from your site. It’s my first time here and I’ll definitely be back (also just opted-in to your list). And HELL YES to “no more writing client proposals”. That may be my favorite benefit.

    Cheers,

    A.J.

    • Hey AJ, great you’re getting referral traffic, hope it converts! Just checked analytics too and pretty happy with the performance of this post, has pulled in over 200 new users from search over the last month. Thanks for subscribing too 🙂

  • Ka kei

    I wasn’t aware of so many people starting productized services and businesses. I started 8+ months ago, we turned freelance/consultation services into a product: Kapa99.com, So far it’s been great: customers love it and we love the advantages it provides from a business pov.

    • Hey, Kapa looks a great biz and what a testimonial from JLD!

  • Hey Richard,

    Great list! I followed the 7 Day Startup book by Dan Norris (founder of wpcurve.com) and created my own productized service here : Live Chat Ninjas (livechatninjas.com), would be great if you can add us in the list 🙂

  • Anf

    A productized service that productizes other people’s services. That’s clever!

  • We recently productized our services at http://www.brightvessel.com/ which has been great in gaining more clients and the ability to offer lower rates with a clear scope of work.

    • Chris

      Having read the article and then looked at your website, I can’t see any productized services on your website.

      • Hey Chris, productized services don’t necessarily need to have fixed and visible prices, the service itself can be standardized and then priced on value. Cheers!

      • We stopped. One of the issues was scaling the services and staff to handle the small jobs.

    • Hey Judd, missed this comment, that’s great the focus has helped you scale.

  • The biggest list on productized services, nice.

    I launched WooGuru.net – we’re a productized service for WooCommerce support.

  • Can we get an update on how much business your productized service has done and how much your average cost of sale is, etc?

    • Hi Jason, which productized service and what do you mean by cost of sale? I make sure staff delivery cost of a service if 50% or less.

  • jeffcouret

    I started a white label (reseller) seo business for 1-2 person digital marketing companies who are selling website deals for ~$10k. Things are going pretty well! It’s called SEOak

  • Caitlin Brittain

    Awesome, and thanks for the list of businesses to explore. I can’t wait to buy Brian’s course. -Caitlin

  • I have learnt a lot about productising services. I never new I have been doing wrong charging a flat fee for my web design and branding services. Returning to the root.

    • Hi, there’s nothing inherently wrong in charing a flat fee, that in itself is kind of a productized service, however having additional tiers is a good way to position in the market. Cheers!

Bootstrapping Entrepreneurs FB Group

x

Get The Best Content & Strategies For Bootstrapping Business Online

x