WHY YOU SHOULD PROMOTE SOFTWARE

It’s always been about freedom

Regular readers of this blog will know I’ve been on a quest for the last 8 years to achieve financial freedom.

Ever since quitting my job at the end of 2009 I’ve been trying to both replace the income I gave up AND for it to be recurring every month with the minimum involvement from myself.

[100% passive income just isn’t possible and you should be wary of anyone who is trying to sell you that dream]

However, I started with the most active kind of income possible, that of multi-tabling online poker. I thought this was my route to freedom but it was the opposite.

I then discovered I could make money online by doing web and online marketing for other businesses.

I started out building websites, creating logos and business cards. Anything clients wanted I would do.

I slowly moved up the value chain and in offering marketing services such as SEO retainers I was able to finally replace my job income through client work after 3 years.

However, it then took another 4 years to figure out how to build a monthly recurring revenue (MRR) online business the generated predictable revenue.

Put another way, I failed for 7 years to reach this end goal by trying every business model that people were promoting!

Productized services didn’t get me the level of passive income and stability I wanted.

Building ecommerce stores didn’t create that four hour work week muse I wanted to achieve ever since reading the book.

And trying to build amazon associate sites just ended with me getting rejected from the program and almost entirely rejected from online entrepreneurship!

It wasn’t until I started receiving regular affiliate commissions from mentioning the software products that I was using on this site that a lightbulb went off in my head.

The content I had published was signing people up for software products such as Leadpages and Drip twenty-four hours a day without my involvement.

I then asked myself:

What would happen if I built an entire site around promoting software?

Could this be the MRR machine that had alluded me all these years?

I shut down the productized services on funnelengine.com, added more content to turn the site into an authority in the area of funnels, and focussed 100% on generating software commissions.

In 6 months I was making a living from affiliate income and went on to sell the business for over $50k.

I’ve since gone on to build up recurring affiliate income from software that’s generating over $5k/m.

All good then but let’s look at where I went wrong and the problems I had with other online business models.

The problem I had with Amazon Associates sites

A lot of people are focussed on building Amazon niche sites to replace their job income. And these people are realising that when you’r only earning 5% commision rates from Amazon Assoiates it takes a LOT of traffic to make replace your job income.

Whereas if you’re promoting software such as Samcart that pays out 50% then you don’t need to generate 100,000+ pageviews each and every month to earn $5k/m.

But the biggest issue I have is that Amazon can shut down your associate (affiliate) account whenever they choose. They recently shut down my US account as I had inadvertently uploaded an image that had an amazon logo on it. No heads up, just an email (below) saying the account was closed. I spoke with them on support to try and get it reinstated after deleting the image but they would not as was against their policy.

This is kinda like playing Russian roulette when you just don’t know which bullet is going to kill your income.

I felt out of control and vowed never to apply again to the program. I interviewed Matt Diggity on a recent podcast and he’s also had enough with Amazon associates.

The problem I had with affiliate marketing networks

One word: conversions

I’ve promoted a bunch of products on networks such as Clickbank (above) in a variety of niches from health to poker and the conversion rate from traffic to sales has been abyssmal for me.

Plus you have to make sales every month to generate an income as it’s not recurring.

The problem I had with ecommerce sites

I love ecommerce and have built and sold a profitable shopify store however I wouldn’t recommend it as a way for people to first get to $5k/m.

There are way too many moving parts where you need to deal with (and often be dependent on) suppliers as well as shipping and customer support.

With my shopify store I had no revenue for December one year as my supplier closed down over the holiday period!

Why promoting software puts you in control

Right now everyone is focussed on building up amazon niche sites or dropshipping ecommerce stores that are all competing for the same keywords.

Promoting software is way less competitive and it’s RECURRING commissions.

This is huge as you don’t need to pick up new customers every month.

Even if your organic traffic tanks your income will not be affected for months and you have time to recover or stack up additional traffic channels.

And if you’re building it correctly you will have an ever growing email list that you can depend on.

I have created a course where I teach how I built a six figure content site that promoted software products and how you can do the same.

List of software products to promote as an affiliate

I show inside the affiliate dashboards of some of the software products I promoted below:

  • Clickfunnels is the best dedicated sales funnel product on the market. Join the ClickFunnels affiliate program to earn 40% recurring commissions plus the bonus of a car lease paid for you once you reach 100 accounts.
  • Leadpages builds great optin pages and has beautiful sales page templates plus they’ve recently launched a new funnel checkout product. As an affiliate you get 30% recurring.
  • Drip is the best email marketing automation software on the market. Bought by Leadpages the first thing they did was double the commission to 30%.
  • Thrive Themes have awesome themes such as Squared (the one I use on my personal site) and have plugins to super charge your optins. Thrive Leads is the best plugin for creating and testing popups whilst thrive content builder can create landing pages directly within wordpress (my homepage uses it). Their affiliate programme is by application after you become a customer.
  • The great guys Justin & Damian at Leadfuze offer 20% recurring commissions on their lead generation platform
  • Samcart, the shopping cart upsell software for digital products, offers a whopping 50% recurring commissions!
  • Shopify is the best ecommerce platform and I’ve successfully built and sold a shopify store. For promoting you earn 20% monthly recurring revenue share.
  • Zipify have apps for that enable landing pages and upsells on shopify stores. You get 30% on all sales and upsells

I think that promoting software is one of the best online business models for achieving financial independence.

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Cheers!

Richard

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About the Author

SEO & Funnel guy who flips websites

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