Sumo as a Service

This post is chapter 3 of The Ultimate Productized Services Resource

I’ve been productizing services for over 3 years, selling internet marketing services to a variety of niches from ski, accountants (don’t go there, honest) to targeting B2B2B.

I’ve had some success with these productized service based businesses but never quite found product / market fit.

Most recently I’ve been focusing on software platforms, such as clickfunnels with my business, and things started turning for the better. I’ve been promoting their software as an affiliate and doing ok and been able to build funnels for over 20 customers, software with a service style (SwaS) style, and take on my first $20k+ custom sales funnel client.

So far so good.

However building sales funnels is a complex process requiring a lot of different expert skill sets from funnel strategy, web design and development and copywriting along with great customer service and support.

The complexity and customization of building sales funnels means you need to employ experts to fulfil the service which significantly affects margins.

For sure you can use lower skilled and cheaper workers to support higher value activities (as my buddy Mat Newton from the Web Agency podcast calls Leverage Hacking in his great Medium post) but then you’re effectively building a work house pyramid that will grow at an exponential rate, with A players propped up by B players propped up by C players.

I’d rather just employ people in a flat structure through focusing on what’s complicated but not complex (props to a dude in the Dynamite Circle for helping me understand this concept).

If I ever offer a productized service again I want it to be low in cost (easier to sell) and super high in value that follows a step by step repeatable and SOPable process to achieve mass scale.

I think I’ve got one for you…

Steal This Software as a Service Business Model!

I think one of the best business models for getting money in the door quickly and building an asset is:


You get money up front for fulfilling a service that installs software you get an ongoing affiliate commission for.

I think a great opportunity for this is with Sumo (previously Sumome). Sumo offer suite of apps created by Noah Kagan to get more email subscribers and a whole lot more, to enable online business owners and funnel builders to quickly optimize their site for conversions.

They offer a free plan which is a really easy to sell and when the business you have set up is making more money from your service they will convert onto a paid plan.

I’ve created low priced done for you software as services packages you can steal where you install and setup Sumo apps on customer’s sites. These packages are applicable to many different niches, particularly ecommerce where I previously helped Andrew Youderian from the Ecommerce Fuel Podcast generate 4 figures a month in sales and $5 in revenue for every subscriber on his shopify store.

You can use their apps like List Builder (their exit pop) to enable the collection of emails on a client’s site and then create an autoresponder.


Steal the above feature box and packages and let me know how it goes in the comments!

This post is chapter 3 of The Ultimate Productized Services Resource – go back to chapter 2

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About the Author

Bootstrapping Brit & Internet Marketer

  • Matthew Newton

    Hi Richard

    Nice post but I think you missed my position.

    Productized Services are an example of Leverage Hacking in motion.

    You had the idea and you are the A Player. You will manage more complex questions and leave the rest to your team to implement at $3 an hour.

    Over time, if you grow, you might find yourself getting a lot of

    – Random customization requests
    – Questions which need an FAQ
    – Complaints
    – Questions about Credit Card statements

    Then what happens is you need someone slightly higher level than your $3/hr peeps but lower than your level. Say, at $6/hr.

    The idea of Leverage Hacking is that in a perfectly optimized system, no one ever does work which can be completed effectively by someone at a lower pay grade.

    • And it works! …

      If you are prepared to become very good at HR. It requires new hiring at exponentially faster speeds as you grow.

      • Hey Mat I’m all with you employing people at lower levels to do repetitive non complex work, just don’t want to build a complex business that requires a hierarchical structure / layers of management. Want a PM who rules the roost.

        • Matthew Newton

          If it’s a headache and you just make it someone else’s headache, you’re just kicking the problem down the road.

          @damian_thompson:disqus actually I need to write more about this. We’re growing at the same team size because we’re paying an automation expert to write software to automate the repetitive stuff.

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