Website Investing Toolbox

I use the following software products and service providers to build and sell websites. The links on this page earn me a commission if you buy through them (at no extra cost to you) but I can personally recommend any of these companies in terms of the amount of value they create and the support they give. 

Software Tools

Surfer SEO

Surfer is game changing software for achieving perfect on-page SEO optimization, by taking an average of the content length, keywords, words and phrases that the top competition uses (so that you blend right in), but to also be able to give a writer a brief by just throwing in a seed keyword and clicking a couple of buttons. The content brief has all the words and phrases that the writer needs to hit. This eliminates a lot of keyword research and gets you a higher ROI on your writer's time. 

Elementor Pro

I use Elementor Pro to build CTA boxes such as on the productized services page or to design entire pages. You can get started for free with the basic version of the plugin but the pro version includes elements such as post grids and popups. I use Elementor on all of my sites now (replaced both Thrive Architect and Leadpages).

Website Marketplaces

Empire Flippers

Sold an ecommerce store through them and a six figure content site, good experience. If you’re looking to sell through them you can use this link to save their $297 listing fee.


Peer to peer platform & marketplace for selling digital assets such as websites. No vetting of the deals but ID verification for both buyers and sellers. The auction functionality means you can get very high multiples for sought after, lower revenue sites (sub $500/m).

Investors Club

Investors Club is by Andrej at Alpha Investors who I sold Flipping Websites. There are no fees for sellers at IC.

Domain Marketplaces


Use my referral link to help you fast-track your application and get $100 in credit towards your first SEO domain acquisition.

Content Services

Niche Website Builders

The most comprehensive affiliate content service (includes keyword research) available co-founded by Adam Smith who I've had on the Website Investing Podcast. Adam is having great success portfolio building by focussing on publishing the best buyer guides on the market.

Content Ellect

Co-founded by Mark Whitman who I recently interviewed on the Website Investing Podcast. Content Ellect offer great affiliate content from 10c per word.

Link Services

Smash Digital

Offering fully managed SEO, link building services and SEO Audits, Smash Digital by Travis Jameson is a great option for your online business. Managed SEO packages start at $2,000 per month.

Authority Builders - ABC+

Fully custom link building campaigns delivered by Authority Builders' Experts, led by Matt Diggity. Packages start from $500/m and include 2-4 high-traffic, DR 20-65, niche-relevant guest posts.

White Light Digital Marketing

Monthly SEO retainers which include SEO strategy and full-service optimization, including technical implementation, content writing, on-page SEO and backlink building. WLDM is by Brie Moreau and packages start from 20 hours a month.

Technical Support

Rank Defender

Monthly technical SEO maintenance packages to keep your site health and audit score high.

Work Hero

Unlimited WordPress help & website speed improvement for a flat monthly rate - run by my buddy Kevin Koskella (we have been on each other's podcasts in the past and met up IRL multiple times).

WP Buffs

24/7 wordpress website management so you don't need to deal with the hassle of breaking your site when you update a rogue plugin.

Operational Support

Fancy Hands

Monthly packaged virtual assistant hours in 20 minute credits - I use Fancy Hands VAs to do anything repetitive, whether that's manipulating data, or even running various process templates for maintaining content sites.

Hosting Providers

WP Engine

I use this on my personal site and the software review site I'm building - support is the best I've had and it's cool to be able to easily set up staging sites.


I use Kinsta for two of my niche sites. They have a much better interface than WPEngine, but I find the setup of new domains / WP installations pretty technical - however great live chat support is always at hand.


The Affiliate Lab

Best course on the market for building and scaling websites plus comes with a Website Flipping Masterclass.

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