Ultimate Guide to Building & Selling Content Sites

I’m often asked how is a content site different to an affiliate site?

There’s overlap but here’s how I define:

An affiliate site focuses on affiliate marketing as the monetization channel, it only caters to new search traffic every month and content is not regularly added or updated.

A content site builds an audience over time. It is about returning visitors as much as new visitors, it publishes new content regularly and looks to convert visitors into subscribers. It uses a variety of monetization channels that includes affiliate marketing as well as advertising and info products.

Examples of Content Sites

My top 3 examples of content sites based on execution and creation of brand are:

  1. Capterra – monster software review site that leverages user reviews and advertises on This Week in Startups
  2. Runner Click – great site structure and first-class design, including the best single product review pages I’ve seen
  3. Hosting Facts – looks like a niche site with a ranked / monetized homepage and has less than 100 pages in the google index but has a traffic value in Ahrefs of over $3MM!

How to set up your content site

  1. Buy domain – I use 123 Reg as a Brit as well as Godaddy
  2. Buy hosting – I use WP Engine (link for 20% off first payment)
  3. Install wordpress and pick a theme, free is fine to start but I use Thrive Themes as well as Elementor.
  4. Create a google analytics account and install a wordpress plugin such as Monster Insights to add the code
  5. Install the free Yoast SEO Plugin to optimise your content for the keywords (search phrases) people are searching for in your niche
  6. Set up your sitemaps (see video below)
  7. Do keyword research into the topics your site will cover
  8. Find the best content for the top keywords using buzzsumo.com or ahrefs.com
  9. Write better content and promote on social channels and through email outreach to websites that linked to existing content
  10. Create an optin to build a list you can use to drive traffic to new content and create a simple autoresponder in Drip (now free for 100 contacts) to push people to your top monetized content

Advanced guides to content site structure and google index optimization

Understand why performing an SEO content audit is critical to success when you reach over 100 pages and read these awesome guides below.

Content Site Building Services

For ready-made or done for you niche and authority sites check out Alpha Investors. To power up those sites with guest posts, niche edits and PBN links check out The Hoth.

Content Site Training & Courses

On-page SEO for Content Sites

Kyle Roof Interview – Ranking With Lorem Ipsum & Reverse Engineering Google – possibly the first SEO Google has come after specifically for on-page manipulation.

On Page SEO – 9 Actionable Techniques That Work

Top 10 On Page SEO Techniques in 2018 (Backed by Data)

Off-page SEO for Content Sites

3 Ways to Scale Link Building with Custom Search Engines

Link Building Strategy For A Brand New Site

SEO Mistakes to Avoid | 3 Black Hat Techniques That WILL Get You Banned from Google

$0 – $10k/Mo In 3 Months (Tech) Affiliate SEO Case Study

How to sell Content Sites

Either sell with a brokerage such as Empire Flippers (save their $297 listing fee) who represent you as the seller, or sell your site with Alpha Investors who perform advanced due diligence.

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About the Author

SEO & Funnel guy who flips websites