What is BidPadel? Why I built a pay-to-rank board for UK padel businesses

By Richard Patey. Last updated 29 October 2026.

Short answer: BidPadel is a public leaderboard of businesses that supply the UK padel industry. Listing is free. Businesses can bid, from £10, to move up their category, and bids add up over time. The board states on every page that it shows paid visibility, not a quality ranking. I built it and I run it.

Why padel needed it

UK padel has grown faster than its supply chain has been mapped. A club owner opening a site needs a court builder, a booking system, ball and racket suppliers, maybe a consultant and a lender. There was no single place listing who actually serves UK clubs.

So BidPadel started as a list. As of 29 October 2026 it has 275 businesses across eight categories:

Category Businesses
Technology (booking, cameras, software) 68
Brands (balls, rackets, apparel) 67
Courts (builders, surfaces, lighting) 59
Retail 26
Consultancy 19
Marketing 18
Finance 9
Media 9

Technology and brands together make up half the board. Finance and media are the thinnest categories, which matches what I hear from operators: there are plenty of people selling courts and software, and few who lend against a padel site.

Why pay to rank

Most directories pretend to be neutral and then sell “featured” spots quietly. I’d rather be upfront. On BidPadel:

It’s inspired by outbid.lol. The bid itself is the signal: it tells you who is actively trying to win UK club customers.

The guides

The board pays for the research. BidPadel publishes guides for padel club owners and investors, with sources and dates:

I summarise the headline numbers here.

The first awards

Category leaders at midnight UK time on 4 November 2026 are announced at the UK Padel Convention that day. Each wins a LinkedIn feature and a free AI Visibility Pack from Cited, my AI visibility service. The overall winner also gets a dedicated edition of my newsletter, The Business of Padel.

FAQ

Who owns BidPadel? Richard Patey. That’s me.

Is BidPadel a ranking of the best padel suppliers? No. It ranks by money bid. The order says who paid most, not who is best.

How much does it cost to list? Nothing. Bids start at £10 if you want to move up.

Does BidPadel only cover the UK? It covers businesses that serve UK padel clubs. The supplier can be based anywhere.

Disclosure: I own BidPadel and Cited.