Niche & Authority Site Challenge Roundup

First up a little history.

In late 2010 Pat Flynn was challenged by a friend to create a niche website from scratch to see if I could get it ranked in Google and start to earn an income from it. The first Niche Site Duel was born, followed by Niche Site Duel 2.0 in 2013.

Then early in 2013 Spencer Haws from Niche Pursuits decided to build a niche site from scratch in front of everyone with his Niche Site Project 1 where he built a successful Best Survival Knife Guide site and documented the entire process.

This success was followed by Niche Site Project 2 later in 2013 where Spencer launched an application process to coach someone to build their own niche site and where Perrin became the winning applicant. The goal was to build a niche site making $500/month or more after 6 months from organic traffic. Perrin achieved this with his site A Penny Shaved and cracked over $1400/m by month 5; he’s has since gone on to focus on building authority sites with the guys at Authority Hacker.

Then back in late 2015 Spencer announced the Niche Site Project 3.0 with 3 coaches and 3 students and a huge amount of blog and podcast content around this was created archived here.

Successful Niche Sites

Successful niche sites are all over the SERPs and the best way to understand what they are and see examples is in the 25+ Niche Marketing Case Studies on Stuart Walker’s Nichehacks (such as Glen Allsopp’s niche site case study over at along with Human Proof Designs own ready made niche sites you can purchase. I interviewed Dom from HPD on my Freedom Flipping Podcast where we talked about his niche site building strategy.

Niche site building folks tend to no want to make public their site or niche as it is fragile to competition; whereas authority sites are much larger and have a much higher domain rating and are what Nassim Taleb would call anti-fragile to competition or negative SEO. Indeed Mark from Authority Hacker mentioned on my podcast that negative SEO actually helped one of their sites.

Authority Site Examples (Niche Sites On Steroids)

The aim of niche site income is typically to get to $1k-2k/m and then look to build the next site vs building out into an authority site that can break $10k/m.

I wrote about the top three ways to build authority sites in 2017 and successfully sold an authority site couple of months ago after selling a niche site last year.

A good example of an authority site is Health Ambition by the guys at Authority Hacker which gets over 500k visits and makes over five figures a month with an asset price in the high six figures. Another example is Perrin’s Here Pup which has turned into a $7,502/month authority site.

Neil Patel from Quicksprout announced back in 2015 that he was going to do a public $100k/m challenge with an authority site called Nutrition Secrets and successfully got there in March 2016.

Authority Site Challenges

Back in August 2015, Tung Tran from Cloudliving and AMZ Affiliate Bootcamp fame posted that he was doing a $10k challenge to build out a profitable authority site from scratch. The site is Thank Your Skin and you can see his latest May 2017 update here where he is at over $6k/m income.

Dom from Human Proof Designs launched an Over The Shoulder Membership where he’s building a brand new site from $0 to $10,000 in front of a small private group of website building students.

Chris Yates from Rhodium Weekend was doing a $250k online asset challenge which he is documenting on his great podcast. You can hear him first mention the challenge at the end of his interview with Neil Patel about his $100k challenge.

Jon Haver from Authority Website Income has an awesome Mortgage Crushing Challenge where he’s adding a solid earning affiliate site to his portfolio that covers mortgage payments!

Kevin Graham from Bulk Buy Hosting is did a Starting From Scratch case study where he is doing monthly income reports. Kevin documented a site he bought from Human Proof Designs where he focussed on amazon associates income and broke down his exact spend.

Doug Cunnington from and ran Project Go White Hat – Selling a Niche Site For Over $500,000 where the latest update is about having listed on Empire Flippers and choosing from multiple offers with different earn out criteria. It’s a phenomenal series of updates where Doug is very transparent on the mistakes they make.

Back in July 2018, Spencer launched Niche Site Project 4 and recently announced the URL of the site that he has taken to $1k/m within a year.

And Andrej from Alpha Investors has just launched a new live case study where you can watch him grow a new site to $150k within 18 months. 

Flipping Websites Content Site Challenge

And I’m about to launch my Content Site Challenge over at Flipping Websites facebook group which kicks off 1st August and will run for 12 months.

Here are the rules, if you choose to accept this mission:

1) You have a max $10k budget to invest into the asset (can reinvest cashflow as you go too). 

2) This is a content site challenge – monetization is affiliate / ads / digital products (and not ecommerce / saas, services / local lead generation ) to keep it simple.

3) Winner is the site which has brought in the highest average last 6 months (L6M) total revenue. This takes away most seasonal variation and would result in the winner being the one with the highest asset price to sell.

I’d recommend building out on an aged / expired domain or buying an existing site, but if you want to build on a brand new domain and invest all the budget into content / links then no probs. You can of course put as much effort yourself into writing content and getting links, the budget is for external suppliers.

I’ve already used up $2600 on Alpha Investors Beta middle package + aged domain and the owner Andrej has kindly offered group members a 10% discount on his DFY custom packages for the challenge here >> – just use the code: FLIPPINGWEBSITES to get 10% off any custom package.

You can sign up to the challenge using the form here.

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About the Author

SEO & Funnel guy who flips websites