The Upside Audit (retired), and what replaced it
By Richard Patey. Last updated 29 October 2026.
Short answer: The Upside Audit was a fixed-price audit I sold to content site owners. I gave them a list of recommendations, and they did the work. It’s retired. Its job, finding where a site is leaving money on the table, is now done by an AI visibility audit from my service Cited.
What it covered
- Content audit
- Content gaps
- Keyword dependency and opportunities
- Click-through rate fixes
- Monetisation recommendations
- Internal and external links
It was productized: one price, one scope, no done-for-you work. More on productizing.
Why I retired it
The upside it looked for was mostly in Google rankings. In 2026 a lot of that traffic never reaches a website, because AI answers the question first. The question to ask now is: when a buyer asks ChatGPT, Claude or Google about your category, are you named? I wrote about the wider shift in how I’d invest $100k in websites in 2026.
The replacement
Cited checks what AI says about your category, shows who’s named instead of you and which pages AI reads, then writes the pages that get you into the answer. Ski businesses can buy it as a one-off pack through Snowbistro, and padel businesses through BidPadel.
Related
Disclosure: I own Cited.